![]() In view of this, Twitter has launched Fleets which is ephemeral content valid for 24 hours and since stories have had more engagement on other social media channels so it is expected that twitter will have higher subscriptions and better engagement rates. I know that 330 million MAU ain't a small number either but still it's 8x less than Facebook! However, Twitter lags behind with only 330 million MAU. WhatsApp has 2 billion MAU Instagram has 1 billion MAU. Snapchat had the first mover advantage with this feature in 2013 but couldn't capitalize on it as Instagram and WhatsApp leveraged it better and gained more Monthly active users (MAU) and higher user retention cum engagement rate. Twitter fleets is a story feature by Twitter and the origin of Stories as a feature lies with Snapchat.
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